Volvic Label.

Concept

 

The idea is to use different strengths on pack. Here is a short story of few strengths/labels.

This approach can be used for the entire range of products and gives the necessary flexibility.

 

Strength: Deep. Here is an analogy with this strength and deep waters exploration
& water sports. Sometimes you need to step into unknown to find out who you truly are.

 

Strength: Creative. The stories behind this strength can be completely different.
Here is musical theme because just like art music helps us feel and improve.
And it's never too late to start playing.

 

Technique. All the added elements have been rendered in 3D and post-processed
in Photoshop/Illustrator.